Jeffrey Zeig, PhD., is founder and director of the Milton H. Erickson Foundation, who extracts implicit codes of influence from various arts, including movies, music, painting, poetry, and fiction to empower professional practice, and everyday communication. Well-known for focusing on the experiential impact of psychotherapy, he has authored/co-authored over 20 books, including An Epic Life: Milton Erickson Professional Perspectives, and is the architect of the Evolution of Psychotherapy Conference, the Brief Therapy Conference, and the Couples’ Conference.


He looks at the commonalities that underly successful clinical work. Psychotherapy, he contends, is a lifestyle, not an occupation. “I was born into it,” he says, describing his experience in psychotherapy at age eight (when the therapist kept his mother in treatment instead of him, and he got better!). He focuses on helping clients “move from Point A to Point B.”